Ben Guttmann – Medium

Featured Book

Simply Put: Why Clear Messages Win--And How to Design Them

Simply Put: Why Clear Messages Win--And How to Design Them

Simply Put is a modern exploration of the simplicity principle for anybody who needs to sell stuff or persuade others.

2023

Stories

Ben Guttmann
in
SYNERGY

Repetition, repetition, repetition — but not too much

There’s a Goldilocks zone

3 min readApr 4, 2024

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Repetition, repetition, repetition — but not too much

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Ben Guttmann
in
Bootcamp

Beware of alarm fatigue

The world is noisy

3 min readApr 3, 2024

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1

Beware of alarm fatigue

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Ben Guttmann
in
ILLUMINATION

The Big Benefits of Small Talk

A little goes a long way

5 min readSep 27, 2023

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1

The Big Benefits of Small Talk

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1

Ben Guttmann
in
Bootcamp

Look, you should do some work for free

Sometimes it’s the best investment you can make

7 min readSep 21, 2023

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Look, you should do some work for free

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Ben Guttmann
in
Predict

Understanding the end-of-history illusion

Finally, jellyfish

4 min readSep 21, 2023

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Understanding the end-of-history illusion

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Ben Guttmann
in
DataDrivenInvestor

Balancing abstraction and detail. Or, why I love weather radar.

Just enough information at just the right time

3 min readAug 2, 2023

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Balancing abstraction and detail. Or, why I love weather radar.

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Ben Guttmann
in
Predict

We’re terrible at choosing photos for ourselves

Sceince says we’re better off enlisting a stranger

3 min readJul 29, 2023

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We’re terrible at choosing photos for ourselves

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Ben Guttmann
in
Bootcamp

The how and the why of designing multilingual websites and apps

“Every act of communication is a miracle of translation.”

5 min readJul 24, 2023

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The how and the why of designing multilingual websites and apps

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Ben Guttmann
in
DataDrivenInvestor

The art and science of the perfect vacation length

Not too much, not too little

4 min readJul 18, 2023

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The art and science of the perfect vacation length

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Ben Guttmann
in
Bootcamp

If it looks right, it is right

Perception trumps reality

2 min readJul 18, 2023

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If it looks right, it is right

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Ben Guttmann

Ben Guttmann

Book Author

Now: Advisor and Fractional CMO | Then: Built/Sold Digital Natives Group | Soon: Book coming in 2023 | +1: Teach @ Baruch College

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